Not too long ago, I met with one of my former graduate-school classmates for coffee. Donica* (name changed for privacy reasons) is a wonderful friend and an optimistic bubbly individual, so I was quite alarmed to note a slump in her shoulders as we exchanged greetings and bits of news. While sipping and sighing over her mug of coffee, Donica related her troubles trying to get into the teacher job market for the past three years.
Donica is a Full Bright scholar who speaks multiple languages; she is extremely smart, and very passionate about teaching languages, and equally passionate about sharing her love for instructional technology. Being the nerdy academic geeks we were back in grad-school, she and I actually competed with one another for the highest grades! We later found out we worked really well together on projects, became good friends, and now continue to attend various teacher conferences together in the Capitol Region. Needless to say, I was blown away by the fact that no one wanted to hire her. However, the teacher job market is what it is—full term positions are very hard to come by, and it’s increasingly becoming more of a networking game. It’s not only about what you have and what you can do, but also about who you know (and it’s even better if that person has the authority to pull a few strings!)
Being a West Coast transplant at the time, I definitely did not know the right people when I began my job search for a science teacher position in New York. That’s how I got into researching using social media to create a brand name for myself, so I could make myself more marketable for hiring managers. It worked; I was hired a month after graduating from grad-school! So, this post is inspired by Donica. I don’t claim to be a job or social media expert, but I’d like to share what worked for me, and hopefully, it can help her and others like her find a teaching job.
Create a brand name. Be clear about what makes you stand out. Take time to go over your mission statement. Who are you? What can you do? Why should they hire you? If you can come up with a one-statement headline, what would it be? Make your name into a brand!
Go digital. Get creative with your resume. Clean it up, and make sure you have a strong unified message. Then, take it to the Internet! Join LinkedIn. Upload photos and examples of your work and link them to a digital CV. Design an online portfolio– you can use any web tool such as wiki spaces, free website generators, and photo galleries. Create videos, or commercials, about who you are, what you can do, and where you plan to go. Add a friendly face to your name and brand.
Get online. Use social media to learn and share. Create a professional learning network with the help of social media. Avoid informal gravatars and post a well-lit photo of your face! Keep your profiles simple, personable, and professional. Link back to your digital resume. Use social media to connect with others through Twitter #edchats, online discussion forums, and email list serves. Sign up for free online webinars and video conferences. Subscribe to newsletters and blogs. Use Flipboard or Feedly to manage your reads. Pick and experiment with one tool at a time. Don’t forget to share what you know and what you have learned! Comment on others’ blogs. Retweet. Forward interesting and helpful articles to friends and comrades.
Manage your rep. Create a positive digital footprint. If a hiring manager were to Google your name right now, what would he or she find? (If you don’t know the answer to this, I suggest you try this yourself!) Build your brand by creating a positive digital footprint. Then, capitalize on it! Showcase your skills, interests, and experiences. Set automatic alerts to notify you if anything shows up on the Web with your name on it. Manage your privacy settings. Practice online ettiquette, post professional and work-related photos in public spaces, offer advice on LinkedIn’s Q&A section, and reply with positive feedback to teacher email queries on list serves. Start a blog. Offer to write short pieces for other bloggers. Get your work published on various online communities. Make an e-book. Share slide shows. Make sure that whatever you leave behind always reflects you in the best light!
Be personable. Share your interests and hobbies. Remember my second slide? Right now, there are tons of candidates out there with similar degrees, certifications, and work experiences. Stand out of the crowd by sharing more about who you are. Don’t be afraid to let your great personality show! Post those souffles or knitting projects on Instagram. Ask your Twitter friends about what to do with those pesky squash bugs! Volunteering with the local Boy Scouts to clean up trails? Just attended a great Edcamp on flipped classrooms? Be colorful, be personable, and be approachable. Be you!
Share it! If something works for you, share it. :)